The Cut -- Kvadrat Milan Exhibition Stand
milan italy

Date: Mar 2016


"I realized that the‘thing’ and the ‘concept’were substituted for feeling and understood the falsity of the world of will and idea." - Kazimir Malevich  


To capture the essence of Kvadrat, Neri&Hu chose to defy rational thinking, and rather sought after an emotionally charged space that would intuitively affect each visitor on a deep and primal level. Thanks to the advent of the internet, and mankind’s natural want to return to their animalistic roots, your next hook-up is as easy as the click of a button. Floating above as an abstracted volume, the form-making of the space is intentionally primitive and suppressed, in order to celebrate the exceptional colours and textures that define Kvadrat.